New Product Preview- July 11th, 2025

Hello friends,

Cue the carols and grab your glitter— Christmas in July is here, and it’s time to celebrate the most wonderful crafts of the year! We’re debuting a gorgeous lineup of brand-new holiday products during our Anna Griffin Elegant Papercrafting shows on HSN— July 15th at 1am, 11am, 2pm & 5pm ET—and you’re invited to be first to see it! It's going to be a Merry Craftsmas event for one and all. What's great is that you can watch online or on your TV!

You got your first look at a few of the new holiday items on AGTV: Holiday Headstart; if you missed it you can watch here! This year’s holiday collection is filled with timeless beauty and thoughtful touches that bring elegance to every holiday creation. We also posted our first holiday New Product Preview on Monday that showed off new items like our Christmas Present Card Making Kit and more. 

Holiday Foil Rub On Transfers
Add a luxe layer of shine to cards, tags, and more— no machine required! These beautiful rub ons instantly elevate your holiday designs with foil that looks professionally printed. Use them on everything from ribbon to glass and vellum to mirrors!

Staircase Dies
Step up your cardmaking with a show-stopping staircase scene! These intricate dies build a dimensional focal point that’s perfect for decking the halls in style. You'll love creating a scene for holidays and more.

Garlands Staircase Embellishments
Pair these festive embellishments with the Staircase Dies or use them on their own to drape your cards in holiday charm. Think swags of greenery, ribbons and sparkle galore. These kiss cut stickers are just the thing for personalized cards.

Filigree Concentric Dies
Add heirloom elegance to your holiday layers with these finely detailed concentric dies. They’re perfect for framing sentiments, building dimensional backgrounds, or adding vintage flair. This is the first time they are available a la carte (outside of Members Only).

Christmas Clever Scene Cards
Surprise and delight with interactive cards that open to reveal layered holiday vignettes! These clever cards bring storytelling to your paper crafting in the most festive way. Use them with your Clever Scene Dies for a card that surprises and delights.

Christmas Blessings Sentiment Stickers
Elegant, faith-filled greetings that add heartfelt meaning to every project. These stickers are the perfect finishing touch for your Christmas cards and nativity scenes. 80 stickers is a gracious plenty! Say everything from Make Me a Blessing Wherever I Go, May God Bless and Keep You and more.

Mary and Joseph Dies
Celebrate the reason for the season with these beautifully designed nativity figures. Their graceful silhouettes make a meaningful and serene addition to your Christmas crafting. Use all of your favorite papers to bring these designs to life, and paper piece until your heart's content.

Luxury Luster Foil Cardstock
New and exclusive! This rich, luminous cardstock adds high-shine glam to die cuts, layers and more. Available in a festive palette made just for holiday crafting. This paper set goes together beautifully with the new Hanukkah Toppers below.

Hanukkah Card Toppers and Sentiments
Thoughtful and beautifully designed, this new set honors Hanukkah with elegant motifs and heartfelt messages— perfect for cards that celebrate light, joy and tradition. What's great about our toppers is that they add design without bulk. Multiple collaged elements are combined into one flat diecut, many with ribbon detail.

Bow Cut and Emboss Folders
Add a bow to everything! These folders cut and emboss in one pass, creating perfectly dimensional bows that add charm to cards, gifts and scrapbook pages. You'll love using these for holiday and every day.

Don’t miss this magical launch of never-before-seen items during our Merry Craftsmas celebration on HSN, July 15th! Tune in to experience the creativity, inspiration, and elegance that only Anna Griffin can bring to the holidays.

Set your reminders now:
🕐 1am | 🕚 11am | 🕑 2pm | 🕔 5pm ET

On Monday, we will have your Shopping List with available links ready to go, so you can make your list and check it twice. Let the merry making begin! 

Love,

Anna