New Product Preview- August 11th, 2025

Hi everyone,

Get ready to enchant your craft room— our latest products are almost here, and they're nothing short of spellbinding! Whether you're crafting cards, creating spooky scrapbook pages or planning elegant Halloween party décor, these new items are designed to bring a touch of gothic glamour and shimmer to every project.

Let’s take a sneak peek at what’s new! You'll be able to pick up these fang-tastic products on HSN August 18th and 19th! 

Spellbound Pattern Cut and Emboss Folders
These intricate folders do double duty— cutting and embossing at once to create dimensional, designs with a bewitching twist! Each of the 3 designs is full of spooky elegance, perfect for layers that mesmerize.

Spellbound Sentiment Rub On Transfers
Add a magical message with ease! These rub-on transfers include perfectly spooky sentiments in ornate fonts that complement your Halloween crafts and fall greetings. Just rub, lift and admire. You'll love that they can be added to surfaces of all kinds.

Spellbound Foil Cardstock
This luxurious foil cardstock was made to shine— literally! Featuring rich, moody tones and subtle sparkle, this fall and Halloween paper pack is ideal for backgrounds, die-cutting, and layering that demands attention.

Gothic Revival 3D Frame Dies
Dramatic arches, ornate details and hauntingly beautiful layers— these 3D frame dies are inspired by gothic architecture and give your cards a true sense of grandeur. They're perfect for framing sentiments or turning any card into a frightastic masterpiece.

Matte Foil Cardstock in Orange
Add warmth and richness to your fall projects with this classic autumn shade. The matte finish gives it a sophisticated glow that pairs beautifully with vintage imagery and spooky silhouettes in both 8x12 and 6x8!

Tonal Foil Cardstock
This new pack features softly shimmering shades with a tone-on-tone effect that adds dimension without overpowering your design. It’s versatile, subtle and so easy to use for any season. So beautiful! Just think about what you could make with the pink, green, blue, purple, gold and seafoam sheets!

Everything above is designed to layer, shimmer, and even spookify your paper projects in the most elegant way. We can’t wait to see how you use them to cast your creative spells! Be sure to join us for our live HSN shows on Monday, August 18th at 12pm and 7pm EST and August 19th at 1pm EST for Anna Griffin Elegant Papercrafting. On Friday, we will have your Shopping List!

Love,

Anna