2025 Year in Crafting: By the Numbers

Hello friends,

As we look back on 2025— our year of self-reflection we’re taking a moment to appreciate not only what we crafted, but what we discovered about ourselves and one another along the way. This year reminded us that creativity is more than pretty paper and beautiful projects; it’s a mirror. Through every card, every class, every shared story and every act of kindness, we saw our community’s heart reflected back at us.

It’s amazing to gather the numbers and look at the scope of what we accomplished, but even more meaningful is the deeper truth they reveal: when we make something with intention, we connect more deeply— with others and with ourselves. That is what made 2025 such an extraordinary year!

Here’s a look at 2025 by the numbers— a snapshot of the magic you made possible:

Cards That Connected Us

• This year, your handmade creations poured in week after week, each one carrying a story, a smile or a much-needed hug.
• Thousands of cards were shared across Craftspiration, Sunday Share and in the 52 Fan Mail Friday Blog Posts.
• There were thousands of heartfelt messages showcased across our social media channels.
• Countless friendships were strengthened through the Griffinite community.
  

AGTV + Members Only: A Year of Inspiration in Every Episode

• AGTV continued to be the cozy, joyful craft room we enter together bi-monthly.
• We had 24 AGTV shows air throughout 2025 and 12 Members Only Livestreams.
  
• There were 36 guests that we had the pleasure of meeting live on AGTV.
• Your excitement keeps us broadcasting, brainstorming and dreaming up even more.
• We gave away 108 prizes on AGTV and Members Only.
• In 2025 there were 36 new Finishing School projects and 52 Charm School Classes

MasterCraft: Learning Made Beautiful

• In 2025 we launched MasterCraft on our website. We are so excited to give everyone a look at the amazing classes from past Create events and in Finishing School.
• A fresh class launches every Wednesday at 9am ET.
  
• We opened access to these private classes so thousands of crafters could try something new and inspiring!
  

New Products That Sparked Creativity

• This year we introduced so many new and innovative products.
• We brought you a stunning array of new dies, kits, cardstocks and embellishments.
• Seasonal releases turned holidays into handmade memories for everything from St. Patrick's Day to Halloween and more.
• Papercrafting items that work for crafting of all kinds— card making, scrapbooking, 3D papercrafting and more.
• Each product launch felt like a celebration and you made them shine with your projects.

Create & Crop at Home: Community on a Grand Scale

• Our signature events were bigger and more joyful than ever!
• We had thousands of attendees from around the world.
• There were 38 hours of live instruction in our Create weekends.
• Create had 58 total projects— 18 Scrapbook pages, 26 Cards and 14 Special Projects
• Unlimited shared laughter, shared victories, shared creativity across screens
  
• These 2 weekends remain some of the brightest moments of our year, every year

A Year of Sharing, Posting & Connecting on Social Media

2025 was a vibrant year across all our digital spaces—places where Griffinites gather daily to learn, celebrate, uplift and inspire. From heartfelt comments to breathtaking project photos, your engagement made our feeds feel like a worldwide craft room.

This year, we shared:

• There were 286 blog posts filled with everything from tutorials, Craftspiration and Fan Mail Friday to AGTV previews and more.
• You saw hundreds of social media posts across Facebook and Instagram
• Behind-the-scenes peeks, product previews and the most beautiful projects.
• There were thousands of comments, shares and tags from crafters bringing their creativity to the conversation.
• your countless projects stopped us mid-scroll and your stories reminded us why handmade matters.
• Every post, every like and every comment is a thread in the fabric of this community. You showed up generously—and joyfully, all year long!

On AnnaGriffin.com, you made your favorites loud and clear:

• Most-shopped categories included dies, embellishments and cardstock.
• Seasonal products saw record interest.
• New releases flew off the shelves.
• Tutorials, inspiration posts and guides ranked among our most-read content.
• Your enthusiasm guides everything we design and bring to life.
  

Fan Mail Friday: A Community Treasure

• Every Friday, your envelopes delivered joy straight to our door.
• Stacks of cards arrived each month
• Many shared stories of healing, celebration, gratitude and encouragement
• Fan Mail Friday videos remained some of the most loved and most watched of the year
• This tradition is the heartbeat of our community—and we cherish it.

Your Most-Watched Videos of 2025

• On YouTube, you tuned in, learned, crafted and rewatched your favorites. Our top videos and playlists included:
• Tutorials from MasterCraft
• AGTV highlights
• Fan Mail Friday
• Made Easy episodes
• Product previews and sneak peeks
• Thank you for spending time with us, one click at a time.

2025 was the Year of Self Reflection, Beauty, Heart and Handmade Joy.

Whether you crafted one card or hundreds, joined every AGTV or caught a few replays, sent in fan mail or shared for Craftspiration— you were part of this year’s story. And what a beautiful story it was!

In a year devoted to self-reflection, you reminded us that the most important things can’t be counted. The relationships formed, the friendships strengthened, and the sense of community that blossomed throughout 2025 are unquantifiable, but we feel them in every encouraging word, every shared project and every handmade card that crosses our desks. You helped create a year rich not just in creativity, but in meaning!

Thank you for your generosity and every shared bit of creativity in 2025. Can we top 111 hours of live TV and 123 live guests? Join us and see! As we carry these reflections forward, we can’t wait to craft even more beauty, joy and connection with you in 2026. 

Love,

Anna