ANNA GRIFFIN INC. Reseller Brand Protection Policy
ANNA GRIFFIN INC. hereby adopts this ANNA GRIFFIN INC. Reseller Brand Protection Policy in order to protect its trademarks, service marks, certification marks, logos, and copyrighted material and prevent consumer confusion. ANNA GRIFFIN INC. requires that each authorized person or entity (a “Reseller”) that purchases ANNA GRIFFIN INC. products (the “Products”) for resale or other distribution agree to comply with this Policy. Any unauthorized or improper use of ANNA GRIFFIN trademarks may constitute infringement and unfair competition in violation of federal, state, and international laws.
Reseller may use ANNA GRIFFIN INC. trademarks (not including logos or taglines) to identify ANNA GRIFFIN INC. products, services, and programs on packaging, promotional, and advertising materials, provided Reseller complies with the following guidelines:
For purposes of this Agreement, Anna Griffin trademarks include, but are not limited to, “ANNA GRIFFIN” and the following logo:
1. General Trademark Guidelines
- Reseller may not include any ANNA GRIFFIN trademark in its company name, product or service name, or domain name.
- Unless Reseller is licensed by ANNA GRIFFIN INC. under a separate licensing agreement, Reseller will not use ANNA GRIFFIN logos, or tag lines.
- Reseller’s company or product name may not be confusingly similar to any ANNA GRIFFIN INC. trademark and Reseller may not use ANNA GRIFFIN trademarks in any manner that directly or indirectly implies ANNA GRIFFIN INC. sponsorship, affiliation, certification, approval, or endorsement of Reseller or its products.
- Reseller may not shorten, abbreviate, or modify any ANNA GRIFFIN trademark.
- Reseller shall sell Products in their original packaging and may not remove or modify any labels, specifications, images, advertising and/or any other content related to the Products.
2. No Resale on Online Marketplaces. Reseller may not advertise or sell the Products on any third-party online marketplace including but not limited to eBay, Amazon, Etsy or Walmart or to any distributors or resellers for further sale or distribution on any third-party online marketplace without ANNA GRIFFIN INC.’s written consent.
3. Reseller’s Company and ANNA GRIFFIN INC. Resellers may use the ANNA GRIFFIN name, or any factual phrase, to describe their business, as in for example: “We sell ANNA GRIFFIN® products,” provided that the statement is true. Reseller must lead with its own company name and cannot lead with the ANNA GRIFFIN name, as in for example “ANNA GRIFFIN products are sold here.” Reseller is not permitted to use the ANNA GRIFFIN INC. name in a manner that would lead consumers to believe that Reseller has an association or affiliation with ANNA GRIFFIN INC. that does not exist.
4. MAP (Minimum Advertised Price). No reseller of our products may advertise or otherwise promote products at a Net Advertised Price lower than the current MAP for any product shown on our official website at www.annagriffin.com. Net Advertised Price shall mean the stated Advertised Price reduced by the value of any discounts, coupons, frequent buyer, or other promotional programs or incentives, whether special events, promotions, or regular terms of business. This MAP applies to Advertised Price and does not in any way restrict what our resellers may charge at the final point of sale.
5. Copyrights. Use of ANNA GRIFFIN INC.’s copyrighted material is strictly prohibited without prior approval from ANNA GRIFFIN INC. Such materials include, but are not limited to, content and text displayed on ANNA GRIFFIN INC.’s website, mobile applications, or other documentation, photographs, diagrams, videos, images, and sound clips. If authorized, Reseller’s use of ANNA GRIFFIN INC.’s copyrighted material must be accompanied by ANNA GRIFFIN INC.’s copyright notice.
6. Use of Trademarks and Service Marks. Reseller’s use of any marks of Anna Griffin Inc. shall inure to the benefit of Anna Griffin Inc.
7. Legend for Marks. Whenever Reseller uses a registered mark of Anna Griffin Inc., Reseller will include the following legend on the same page or screen:
[the mark, such as “Anna Griffin”], is a Registered Mark of Anna Griffin Inc.
Whenever Reseller uses a common law mark of Anna Griffin, Reseller will include the following legend on the same page or screen:
[the mark, whatever it may be] is a Common Law Mark of Anna Griffin Inc.
8. Right to Approve Use of Marks. Reseller shall submit all planned uses of marks and copyrighted materials of Anna Griffin Inc. to Anna Griffin Inc. for approval prior to use. Anna Griffin Inc. may refuse approval or withdraw approval for any reason or no reason.
This Policy is incorporated into any contract entered between ANNA GRIFFIN INC. and Reseller with respect to Reseller’s purchase or sale of the Products. In the event of a conflict between the applicable agreement and this Policy, the terms of the agreement will control. ANNA GRIFFIN INC. may amend this Policy at any time. ANNA GRIFFIN INC. reserves the right to prohibit any use of its trademarks that ANNA GRIFFIN INC., in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder.