December 22, 2015 • Anna Griffin
For our final blog post this year, I decided to spend some time reflecting on all that happened here at Anna Griffin Inc. in 2015 – and WOW, what a year it has been! There are so many incredible highlights that made this year extra special for us, and we wanted to share them with you![slideshow_deploy id=’2340′]
This year we climbed to nearly 100,000 total social media followers across Facebook, Pinterest, Instagram, YouTube and the blog. YouTube videos that started as sneak peeks in my office have turned into how-to’s, giveaways and more that have been viewed around the world. What an honor that is! Our hope is that you have taken away just a fraction of the inspiration this year that you have given us along the way.
The Anna Griffin lines of invitations, stationery, fabric accessories, quilt fabric and paper crafts can be found in over 6600 retail stores and on 2 TV shopping channels across the globe. This year we created over 300 new invitations, stationery and fabric accessory items, 30 quilt fabric collections and 122 crafting items for television sales.
2015 was also a fabulous year for new ventures and partnerships. It marked our launch into the world of bedding and home décor, with Anna Griffin Home collections on HSN and QVC UK. In March we had the privilege of being part of HSN’s Cinderella event by creating special items inspired by the fairy tale. Our stationery and Christmas card making end caps were a big success in JoAnn stores nationwide and we look forward to new things to come. We partnered with our friends at American Crafts to launch the Anna Griffin Minc machine Today’s Special, and teamed up with Therm O Web to bring you innovative adhesives. Our partnership with Cricut continued to thrive, as we had three 24-Hour Craft days together to bring you Mix and Match embossing folders and two amazing Cricut Explore Air world launches.
Speaking of TV, we were live on HSN for 2,900 minutes in 2015. That is 50 hours of paper craft programming! We had 4 Today’s Specials and 40,000 of you chose to sign up for our autoship programs. Want to know the most fun statistic of all? If you tally up all of the cards that were made from Anna Griffin card making kits this year, it would be nearly 2.2 million cards. Unbelievable!
We were honored to receive the Best New Product Award in the Desktop category at the National Stationery Show. In addition, HSN awarded us the Quality Assurance and Customer Excellence Award at their annual Partner Awards Gala this year. We know your standards for products and service are high and the fact that we are exceeding expectations is one of the greatest accomplishments imaginable.
Last but certainly not least, we held our first ever weekend long crafting event to round out this incredible year. The first Anna Griffin | Create was the crafting weekend of a lifetime! People came from 40 states and 3 countries to share the joy that crafting brings, and it was the definition of beautiful in the making.
What a year! Are you ready for 2016? I am going to start on Tuesday, January 5th with the first sneak peek of my upcoming 6th Anniversary shows on HSN January 26th, so stay tuned.
I am going to leave you with a glimpse of what has come in the mail this week. Thank you all for your generosity and sharing your talents with me! I absolutely love opening the mail!
Have a very Merry Christmas and a fantastic New Year, everyone!